The Action Plan sets priorities by impact versus effort. On existing sites, we go straight for the wins that move the needle: sharper headlines and offers, tighter calls-to-action, stronger trust signals, and fixes to speed and mobile performance. Those changes lift conversions immediately.
For new builds, we map customer journeys, plan page structure, create content briefs around search intent, and lock in SEO fundamentals — titles, meta tags, headings, and internal links. That way the site launches with a solid foundation.