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We’re a nation that loves to chat, but even we don’t have time to wait around online. Irish customers expect a smooth browsing experience, whether they’re booking a staycation in Kerry or buying wood flooring in Galway. If your website doesn’t deliver, they’ll find someone else who does. How Slow Website Speed Is Affecting Your … Read more

In 2024, WordPress continues to be a strong choice for small businesses looking to establish an online presence. With its flexibility, range of features, and search engine optimisation (SEO) capabilities, it remains one of the most versatile website builders. While other platforms like Shopify and Squarespace have gained traction, WordPress’s popularity, supported by substantial market … Read more

The COVID-19 pandemic significantly altered the retail landscape globally, and Ireland was no exception. With physical stores closing or limiting operations, Irish consumers turned to eCommerce on an unprecedented scale, accelerating digital adoption faster than previously anticipated. This article delves into the key changes in Ireland’s eCommerce sector since the pandemic, examining shifts in consumer … Read more

Starting an online store can feel overwhelming, especially if you’re not familiar with e-commerce platforms. For entrepreneurs eager to get their products online, Shopify is one of the most user-friendly platforms to help you set up and manage your store with ease. However, navigating all the features and knowing where to start can be a … Read more

As environmental consciousness grows globally, Irish consumers are increasingly prioritising sustainability in their shopping habits. In 2023, e-commerce in Ireland has seen a marked shift towards eco-friendly products and practices, with consumers demanding businesses adopt greener approaches. This evolution isn’t just about reducing environmental impact but reflects the growing desire to support businesses that align … Read more

An effective strategy for a successful website is the “content-first” approach, where design centers around the information and messages being conveyed.  This results in a more user-friendly, efficient, and goal-oriented site that better serves its audience. Let’s explore why this approach is essential for creating a more effective website. Why a Content-First Strategy is Essential … Read more

A well-designed website can establish credibility, engage visitors, and ultimately convert them into loyal customers. However, many small business owners unintentionally make web design mistakes that can hinder their online success. To help you avoid these pitfalls, we’ve highlighted the top five web design mistakes and practical solutions to fix them. 1. Cluttered Layouts The … Read more

Finding the right web designer can make a significant difference in the success of your online presence. Whether you’re launching a new business, revamping an existing site, or creating a specialised platform, identifying a web designer who aligns with your specific needs is crucial. Here’s a comprehensive guide to help you find the best web … Read more

Shopify is often the go-to platform for many entrepreneurs. However, as businesses grow, they may find themselves considering an upgrade to Shopify Plus. Both platforms offer powerful tools for e-commerce, but they cater to different needs and scales. Here’s a detailed comparison to help you decide which is right for your business. Overview Shopify is … Read more

While having an online presence is essential, converting website visitors into actual inquiries requires a strategic approach. In this article, we will explore effective ways to enhance your website and attract more enquiries. Prevent users from leaving due to slow performance Improving website or application performance is crucial to retain users and prevent them from … Read more