Web Design Galway
Project Scope
Spellman Tiles, a Galway-based tile company, approached us to redesign their WordPress website.
The goal was to create a modern, visually engaging site that aligns with their rebranding efforts, improves user experience, and drives local customer engagement.
The website redesign focuses on presenting their extensive tile and wood flooring offerings while highlighting their commitment to quality and style.
Responsive Mobile Design
Optimised Layouts: Content and navigation adapt fluidly to different screen sizes, ensuring usability on smartphones and tablets.
Touch-Friendly Elements: Buttons, menus, and links are designed with adequate spacing and size to prevent accidental clicks, enhancing user satisfaction.
Fast Loading Times: Mobile responsiveness is paired with optimised images and caching strategies to reduce page load times.
Readability: Typography is adjusted for clarity on smaller screens, with a focus on legibility and accessibility.
Prioritised Content: Critical information is placed front and centre for mobile users, aligning with their primary goals and behaviours.
Optimisation
We implemented a comprehensive SEO strategy to enhance our clients’ online visibility and performance locally in Galway. We began by conducting detailed keyword research, ensuring the strategic placement of both short-tail and long-tail keywords throughout key areas of the website, such as headings, body content, and image alt tags.
We tracked the effectiveness of these efforts using tools like Google Analytics and Search Console, allowing us to monitor performance, user engagement, and traffic patterns, adjusting strategies as needed. On-page SEO was optimised through compelling, keyword-rich SERP titles and meta descriptions, aimed at improving click-through rates.
Additionally, we incorporated schema markup to help search engines better understand and display website content, enhancing search result visibility with rich snippets. We also focused on improving page load speed, mobile optimisation, and internal linking, all while ensuring high-quality, relevant content that engaged users effectively.
Brand Identity
The brand identity for Spellman Tiles was thoughtfully designed to reflect a sense of elegance, quality, and professionalism. This holistic approach ensures a consistent and lasting impression across every interaction. Here’s a look at the key elements that shaped the design:
Brand Typography
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Playfair Display 700
Playfair Display 500
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 /?&{“!
Body Font | Open Sans
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Brand Typography | Playfair Display
Primary Font | Cormorant Garamond
Body Font | Open Sans
Colour palette | #AD6E45
Colour palette | #DFD7D3
Colour palette | #2b282d
Key Features
- New logo, colour scheme, and moodboard.
- Intuitive navigation and streamlined layouts.
- Brand page with downloadable brochures and filters.
- Mobile-responsive design for all devices.
- High-quality imagery and subtle animations.
- Clean typography for readability and brand alignment.
- Cloud hosting for speed and scalability.
- SEO targeting “Galway tiles” and “wood flooring Galway.”
- In-house photography of products and projects.
Project Results
- Improved SEO Rankings: Achieved higher rankings for local keywords such as “Galway tile company” and “wood flooring Galway.”
- Enhanced User Experience: Users can now navigate the site effortlessly, with streamlined access to product information and brochures.
- Increased Engagement: Positive feedback on the new design and functionality, with higher traffic and enquiries within the first month.
- Scalable Performance: Cloud hosting ensures the site remains fast and functional even during peak traffic.